LinkedIn · executive personal brand
We rebuild your profile, write posts in your name and in your voice, run the comments and report every month. Nothing is published without your approval. From €519 a month, no annual commitment.
We rewrote our customer onboarding three times. Here is what worked on the fourth try:
The first version was long, and customers only read the first page.
How about you? What would you cut first?
We rewrote our customer onboarding three times. Here is what worked on the fourth try:
Margin comments
We rewrote our customer onboarding three times. Here is what worked on the fourth try:
The first version was long, and customers only read the first page.
How about you? What would you cut first?
Week summary: the onboarding post started the most conversations. The topic “Operational efficiency” leads to meeting requests.
01 Profile audit and rebuild
Week one is the profile audit: where it is vague, where it contradicts the website and the media, what is missing. Week two is the rebuild of the sections. The profile becomes an accurate reference that clients, journalists and search engines read.
CEO | Visionary | Passionate about growth 🚀
CEO at Company N · Industrial robotics · 120 people
vague headlineheadline with factsAbout
Passionate leader with a vision to transform industries through innovation and synergy. Always learning, always growing.
Founded Company N in 2014. Today 120 people build industrial robots that run in factories across 9 countries. I write about operational efficiency and engineering hiring.
no factsthree facts with numbersExperience
Company N — CEO
Company N — Co-founder
Company N · CEO · 2019 — present
Company N · Co-founder · 2014 — 2019
Featured
Innovation for tomorrow
Industrial robots for factory floors
no descriptiontwo-line descriptionIndustry and size
Industry not specified
Industrial robotics
industry not setindustry from the classifier11-50 employees
51-200 employees
size differs from the websitesize as on the websiteWebsite and address
Website not set
company-n.example
no link to the websitewebsite connectedAddress not set
Chicago, IL, United States
no addressaddress addedSpecialties
Latest page post
02 Your voice
Before we write, we read your posts, podcasts and interviews from the last 12 months and build a voice profile: topics, sentence length, words you avoid. Drafts sound like you on a good day, not like a “LinkedIn founder” template.
Let's do the math. Three onboarding versions cost us two months, and customers still asked for a manual. Bottom line: they needed one step.
words from the voice profile are highlighted
03 90-day calendar
3–4 topics you will be associated with, and a 90-day calendar built around business goals. The volume depends on the plan.
in 90 days
Once a week: enough to keep the profile from going quiet.Twice a week and articles: the topic becomes recognizable.Constant presence: posts, articles and a weekly newsletter.
04 Working week
Week 1 is the audit and the voice. Week 2 is the profile and the calendar. From week 3 a weekly cycle: drafts on Sunday, approval on Monday, publications through the week, comments every day.
Result of week 1: the voice profile and the audit report.
Result of week 2: an updated profile and a 90-day calendar.
Every week: approval on Monday, publications by the calendar, comments every day.
The calendar is rebuilt around the topics that lead to conversations and meetings.
05 LinkedIn, Google and AI search
Google and Bing index public profiles and posts, and AI assistants with web search quote open pages. A link to the profile in the Wikidata record and in the website markup ties you, the company and the articles about you into one entity.
Who is the CEO of Company N?
Emily Carter is possibly an executive at a technology company. No exact data, title and year not confirmed.
sources: not found
Emily Carter has been CEO of Company N, an industrial robotics manufacturer, since 2019. Co-founder of the company (2014).
LinkedIncompany websitetrade press interview
Limit. Wikipedia does not accept LinkedIn as a source of notability: it is self-published. An article needs independent media.
Media publications →Wikipedia for public figures →Google Knowledge Panel →Wikidata →
06 Report
Every month a report on impressions, engagement and follower growth, broken down by topic. Every quarter a review: what worked, which topics lead to conversations and meetings.
Impressions by week
Topics by engagement
Best post of the month
We rewrote our customer onboarding three times. Here is what worked on the fourth try…
214 reactions37 comments12 reposts
Quarter: engagement by topic, January – March
Quarter conclusion: we reduce the share of “Engineering hiring” in the calendar and strengthen “Operational efficiency”.
We guarantee the quality of the process, not the number of followers.
07 Plans and prices
Every plan includes a profile rebuild, posts in your voice and approval before publication. The difference is in volume, formats and strategic depth. Notice of termination: 30 days.
€519/mo
For founders starting a systematic presence
€1,200/mo
For executives in active B2B sales
€2,320/mo
For CEOs raising investment, and public figures
Plan comparison
autoplayPaid monthly. 30 days notice of termination, no annual commitment.
08 How we work
LinkedIn is full of agencies that churn out template text and inflate reactions. Here is what we do not do, and why.
Principles
What we do not do
09 Questions and answers
No. We guarantee the quality of the process: voice analysis, approval of every post, a monthly report. The number of followers depends on the industry, the topic and the starting audience, so we do not promise specific numbers.
Before the first text we analyze your posts, podcasts and interviews from the last 12 months and build a voice profile. You edit and approve every draft, and your edits go into the voice profile.
No, we do not send messages in your name. On the Growth and Executive plans we prepare outbound message templates, and you send them.
We prepare crisis drafts within 4 hours on business days on the Executive plan and within 24 hours on Foundation and Growth. The calendar can be paused at any time.
Yes. Payment is monthly, notice of termination is 30 days, there is no annual commitment.
We do not ask for your password: LinkedIn does not allow sharing access with third parties. You or your assistant publish the approved texts. For a company page the page administrator role is enough.
Not directly: LinkedIn is self-published, and Wikipedia does not accept it as a source of notability. An article needs independent media: media publications →. Indirectly, the profile helps the Google Knowledge Panel and AI: an accurate profile is tied to the Wikidata record and the website. Google Knowledge Panel →
Google and Bing index public profiles and posts, and AI assistants with web search may quote open pages. There is no guarantee that a particular assistant will show your profile: we make the profile accurate and tied to the website and the Wikidata record, and we do not promise answers.
Start
Send the link to your profile and your company page, and 2–3 goals for the year. We will come back with a profile audit, topics and a plan.
