Media · sources for Wikipedia and AI
Wikipedia notability rests on independent reliable sources: articles by staff journalists, not press releases. We plan and secure such coverage before the page is submitted. Google and AI assistants cite the same articles.
By a staff journalist · March 12, 2026
Company N, founded in 2014, has signed its first contract to supply industrial robots to EU countries. The deal was confirmed by the company and by the European buyer.
According to the head of production, the company builds 1,200 robots a year at a plant near London. The journalist visited the workshop and checked the figures against the registry.
The head of production said the first batches will reach the European buyer's warehouses this spring. The company is preparing a service center next to the buyer.
Industry analysts note that demand for industrial automation in the EU is growing, and British manufacturers compete on delivery times.
The newsroom received no payment from the company for this article and did not approve the text before publication.
From Wikipedia, the free encyclopedia
Company N is a British maker of industrial robots headquartered in London. The company was founded in 2014[1]. It builds about 1,200 robots a year[2]. In 2026 it signed its first contract to supply the EU[3].
The company's products are designed for warehouses and factories. The robots are assembled in London, and service centers are located next to customers.
Company N is a British maker of industrial robots from London, founded in 2014[1]. It builds about 1,200 robots a year[1]. In 2026 it signed its first contract to supply the EU[2]. The robots are assembled in London, and service centers will be located next to European customers[1].
01 Wikipedia source bar
Wikipedia's rule is significant coverage in independent reliable sources (WP:GNG, for companies WP:NCORP). A famous masthead guarantees nothing by itself: what matters is who wrote the piece and what it says.
WhyClick a card to see how a reviewer rates it.
02 Outlet database
Our database of outlets, rated by the Wikipedia community's consensus on reliable sources. Type a name to see the tier and the note.
tier-1 reliabletier-2 reliable with conditionstier-3 situationalunknown no consensusavoid do not use
found 1 of 891
Counts as a source
One of the world's leading news agencies, generally reliable.
One of the world's leading news agencies, generally reliable.
03 Program
The set of outlets, the market and the existing coverage differ for every client, so we price the program individually. The stages are the same.
topic bank: 13 of 12–15shortlist: 4 outlets
founded in 2014 [1]
builds 1,200 robots a year [2]
first EU contract [3]
How we rate each article is described on the notability audit page.
04 How many publications
There is no universal number: Wikipedia deliberately sets none, so that depth outweighs volume. Below are working thresholds from reviewer practice, not a rule.
Language editionBarWhat it means in practice
These are working thresholds from reviewer behavior, not a published rule.
05 Coverage and AI search
AI assistants with search cite news and trade outlets, and Wikipedia is part of language-model training data. An independent article works twice: as a source for Wikipedia and as a source for an AI answer.
What is known about Company N?
An article raises the probability that a fact reaches the answer. Nobody can guarantee a citation: the assistant chooses its own sources.
06 Cost
The price of placements cannot be named in advance: a major piece in a US business outlet and a publication in a DACH trade medium are different tasks. The planning is fixed.
€1,200–€2,000fixed scope
Credited toward page creation started within 12 months.
This is not a guarantee of N placements. It is the plan, the targets and the sequence: the part that can be honestly priced in advance.
quoted per programonce the plan is ready
Pitches to newsrooms, editorial work and spokesperson preparation for an agreed outlet list. Four factors change the scope of work:
the plan and basic pitches to newsrooms
US/UK: more effort
each extra article is separate work with the newsroom
each language edition has its own outlets and its own reviewers
regulated industry: legal review of every quote
In Ukraine the media strategy is sold at a fixed price, because the list of outlets is known and stable. Prices include taxes.
07 What we need from you
Programs stop on the client's side more often than on ours. Here is an honest list, so nobody finds out about it in week three.
There is enough material. A journalist has something to write about: we move to the coverage audit and the topic plan.
The program is premature. The order is: an event worth writing about → a publication program → the page. The reverse order is when companies pay twice.
08 Questions and answers
Pieces from independent newsrooms: staff authors, fact-checking, substantial text about the company. Trade, regional and specialist outlets often qualify. Notability is not established by press-release wires, sponsored content, paid placements or contributor columns. Check a specific outlet in the database above.
There is no fixed number: Wikipedia deliberately sets none. Two major pieces with original reporting weigh more than twenty reprints. Before the draft we audit the sources and name the gap. Working thresholds by language edition are given above.
No. Sponsored and paid content does not go into the source package: it makes the page less protected. We work with newsrooms through topic pitches, and the newsroom decides whether a piece runs.
Without independent sources the page will be deleted. Publications are the foundation that the claims in the article rest on, so we lead them before submission. Wikipedia page creation →
Outlets in the US, UK, DACH, MENA and Asia. We sequence publications to match the Wikipedia language editions where the page will live.
Yes, they raise the probability that facts reach the answers, but they do not guarantee a citation. Assistants with search cite news and trade outlets, and Wikipedia is part of language-model training data. An independent article works both as a source for Wikipedia and as a source for an answer. Wikipedia AEO →
Yes, when we lead both tracks. Submitting on a weak source base is the most common reason drafts are deleted, so articles come out before submission and we prepare the source package in step with it.
Classic PR chases reach and volume. We start from the Wikipedia page and work back to the outlets that must exist first: what matters is whether a reviewer will accept the publication, not how many people saw it.
No. An independent newsroom decides what to publish and we have no influence over it. We pick realistic targets, prepare topics and pitches, and guarantee the plan and the sequence.
The source readiness program costs €1,200–€2,000 for a fixed scope: gaps, assessment of existing coverage, topics, calendar, outlet shortlist and a repeat audit. Placements are priced per program: depending on the market, the number of articles, language editions and the industry. For Ukraine there are fixed packages from €490: media strategy →. Prices include taxes.
Request
Send the list of existing coverage and the target language edition. We will tell you what counts, how much is missing and whether the program makes sense now.
For international outlets, the publication program. For the Ukrainian market, the fixed media strategy packages.
Discuss the programMedia strategy for Ukraineteam@wikibusines.com · Kyiv
