How does Wikipedia decide whether a source is reliable?
By asking whether the source has editorial oversight and a record of fact-checking, whether it is independent of the subject, and whether it suits the specific claim it supports. That is the content of WP:RS, the headline sourcing guideline.
Editors do not relitigate every outlet each time, so the community keeps the Perennial Sources list (WP:RSP), a table of outlets that come up repeatedly in disputes, each with a consensus rating and links to the discussions behind it. At a deletion debate, one of the first things reviewers check is whether a cited outlet is on RSP and how it is rated. Four points about RSP are often misread:
- It records consensus, not decrees. Ratings change when ownership, standards or editorial practice change.
- It is not exhaustive. Absence means no recurring dispute, and the source is judged on WP:RS.
- Reliability is contextual. A source can suit one claim and not another.
- It is the English-language reference. Other editions have their own conventions, though ratings of major wires and deprecated tabloids travel widely.
Check the live page at the time you assess; this guide is accurate as of November 2026, but statuses can move.
What do the RSP status categories mean?
RSP uses five statuses, and each tells you how reviewers will treat a citation.
| Status | Meaning | Examples listed on RSP |
|---|---|---|
| Generally reliable | Reputation for accuracy and editorial oversight; cite for ordinary claims | Reuters, Associated Press, BBC News, Financial Times, The New York Times |
| No consensus | Reliability depends on the piece, author or claim; expect scrutiny | Forbes staff articles, Daily Mirror (2020) |
| Generally unreliable | Poor record or heavy promotional content; avoid | Forbes contributor columns |
| Deprecated | A formal community discussion (RfC) decided the source should generally not be used | Daily Mail, The Sun, The Epoch Times, RT |
| Blacklisted | Technically blocked from being added, reserved for spam and the worst cases | Breitbart (both deprecated and blacklisted) |
Two clarifications save confusion. "Generally reliable" is not a blank cheque: the rating covers the newsroom, not every URL, so a reprinted announcement or sponsored insert on a green outlet still fails. And "deprecated" is stronger than "unreliable": the source has been through a formal RfC and is treated as presumptively unusable, often with an edit filter that warns anyone adding it. Building a page on deprecated sources invites removal.
Do Forbes articles count as reliable sources for Wikipedia?
Forbes staff reporting can count; Forbes contributor columns generally do not. Forbes runs two streams under one logo, and RSP rates them separately: staff articles are rated "no consensus" (so they can count but are judged case by case), while Forbes.com contributor posts are rated generally unreliable and treated as self-published (see WP:SPS).
This matters because much "as featured in Forbes" coverage comes from the contributor network, where founders write their own columns or PR teams place client-friendly pieces. Editors check the byline tag first. To sort your own links:
- Look for the "Contributor" label by the author's name; staff writers are marked as staff.
- Check the standard disclaimer that contributor opinions are the writer's own.
- Read the framing. Staff pieces report and attribute; contributor pieces often read like the subject's thought leadership.
A reported, independent staff feature remains a legitimate and often strong source. See our Forbes and Daily Mail source guide. If your strongest evidence is a stack of contributor columns, you have little usable Forbes coverage.
What are independence, secondary sources and churnalism?
Independence means the content was not originated by the subject; a secondary source is an outsider's analysis rather than a relayed event. Reliability is only one axis, and these two do more quiet damage to source lists.
- Independence. The organisations guideline (WP:ORGIND) excludes content substantially based on company-supplied information, interviews where the subject is the only voice, and announcements relayed without independent reporting. The test is whether a journalist did their own work, not what the logo says.
- Secondary versus primary. A primary source is close to the raw event without analysis: a press release, filing, earnings transcript or verbatim Q&A. It can support a discrete fact but cannot establish notability.
- Churnalism. Lightly edited PR carrying a new headline and byline. Tells: it tracks your release almost paragraph for paragraph, the only quotes are yours, there is no outside view, and near-identical versions appeared the same day.
Hence the rule that surprises everyone: one wire story reprinted across fifty sites is still one source. "30+ media mentions" often shrinks to a few independent pieces once reprints and churnalism are stripped out.
How do you build a defensible source set before drafting?
Assess sources first; write second. The sequence we run:
- Inventory. List every meaningful piece from recent years: URL, outlet, byline, date. The media list tool helps you map outlets.
- Collapse duplicates. Merge every reprint of one story into one entry.
- Rate each survivor on four axes. Reliable (check RSP)? Independent? Secondary? Significant, meaning about you in depth rather than a passing mention?
- Sort into pass, borderline, fail. A pass clears all four; a borderline clears most and will be argued over; a fail does not count.
- Read the result honestly. Our rule of thumb, not a Wikipedia rule: several independent passes spread over time make a page realistic, a few passes among many borderlines is uncertain, and all borderlines and fails means "not yet". The industry view in our notability index can show how the pattern differs by sector.
The same grid is the basis of a notability audit. When the sources do not exist, the fix is an earned-media project, not a Wikipedia project.
Do the same sources help AI systems trust a brand?
Often, yes, though no one can promise what an AI will say. Answer engines retrieve from the open web, and independent, reliable, secondary sources are the material they can verify. Wikipedia is also a heavily used source, so a well-sourced page can shape how a brand is described. A footprint dominated by press releases, contributor columns and deprecated outlets gives engines thin or contradictory material. The fix is the same source infrastructure that supports an article; see our AI visibility work.
How WikiBusines helps
We apply this grid to your real coverage and say plainly when the answer is "not yet".
- Notability audit, from €490, credited toward the page if ordered within one month: a written verdict with reasoning per source.
- Page creation, from €2,400 for English, 4 to 5 weeks, with 90 days of monitoring and guarantee after publication. Paid editing is always disclosed on Wikipedia in WikiBusines' name.
- Annual support, from €720 per year, up to four updates with a 12-month guarantee.
We never guarantee that an article will be published. Start with the free 10-minute assessment: contact us. If the case is unclear, we offer the paid notability audit from €490, credited toward the page if you order it within one month.
Frequently asked questions
A source with editorial oversight and a record of accuracy that is independent of the subject. WP:RS sets the standard, and the Perennial Sources list records consensus on recurring outlets.
Forbes staff reporting is rated "no consensus", so it can count but is judged case by case; Forbes contributor columns are rated generally unreliable and treated as self-published. Check the byline before you count a Forbes link.
It is deprecated rather than technically banned: editors decided in 2017, and reaffirmed later, that it should generally not be used as a source because of fact-checking concerns. Existing citations are usually removed.
Only for plain facts about the company, such as a founding year. They are primary and non-independent, so they cannot establish notability.
Wikipedia sets no fixed number; it asks for significant coverage in multiple independent, reliable secondary sources. Quality and independence matter more than count, as the repeated-wire-story rule shows.
No. It covers outlets that recur in disputes. An outlet that is not listed is judged on the general WP:RS criteria.
No. Sponsored content and paid placements are not independent. Treat them as promotional material even when published by a reputable outlet.
Authors and editorial policy
The article was prepared by the WikiBusines co-founders. We sell paid Wikipedia services, so we disclose this interest: paid editing is always declared on Wikipedia in WikiBusines' name, and claims about the rules are backed by links to primary sources.
Editorial policy: payment disclosure, conflicts of interest, sources