Hardest
98%96%
Crypto and Gambling: the largest share of low confidence among the 13 industries.
Open data · CC BY-NC 4.0
Wikipedia notability index by industry: where a page is realistic and where it almost never is
Share of topics rated with low, medium and high confidence in notability across 13 industries, based on WikiBusines assessments 2018–2026. Open dataset: CSV and JSON, CC BY-NC 4.0 license.
Top industries:
// WikiBusines' own assessment of each enquiry, not outcomes on Wikipedia and not a random market sample · aggregated percentages only, no counts, prices or client names · version 2026-v1
lowmediumhigh
13 industries · k ≥ 15
Crypto98%
Gambling96%
Industry75%
Travel and luxury74%
NGOs73%
IT and SaaS63%
Legal62%
Education59%
Healthcare51%
Politics38%
PR and SEO24%
Media22%
Finance19%
your industryCrypto / Web3
almost neverlow confidence in 98% of ratings
your industryFinance, fintech, investment
realisticlow confidence in just 19% of ratings
your industryIT, SaaS, software, AI, cybersecurity
depends on sourceslow in 63% of ratings, medium in 36%
your industryMedia, creators, entertainment
realisticlow confidence in just 22% of ratings
13industries
60+niches within industries
2018–2026period
CC BY-NC 4.0data license
01Index 2026-v1
Confidence in notability by industry: low, medium, high
For each industry, the table shows what share of WikiBusines ratings falls into low, medium and high confidence. The order changes with the switch: by default from the hardest industry to the most realistic.
low: hardest to prove notabilitymediumhigh: clearest source base
auto
| Industry | Distribution | Low | Medium | High |
|---|---|---|---|---|
| Crypto / Web3 | 98% | 1% | 1% | |
| Gambling / Betting / iGaming | 96% | 3% | 1% | |
| Manufacturing / Industrial / Energy / Logistics | 75% | 25% | 0% | |
| Travel / Hospitality / Luxury / Fashion | 74% | 25% | 1% | |
| NGO / Charity / Association | 73% | 27% | 0% | |
| IT / SaaS / Software / AI / Cyber | 63% | 36% | 1% | |
| Legal / Law firms | 62% | 38% | 0% | |
| Education / Science | 59% | 39% | 2% | |
| Healthcare / Pharma / Wellness | 51% | 49% | 0% | |
| Politics / Public sector | 38% | 62% | 0% | |
| PR / SEO / Reputation agency | 24% | 74% | 1% | |
| Media / Creator / Entertainment | 22% | 75% | 3% | |
| Finance / Fintech / Investment | 19% | 77% | 4% |
The sum in a row may be 99% due to rounding.
Most realistic
19%22%
Finance and Media: the smallest share of low confidence among the 13 industries.
Middle
62%
The median share of low confidence across the 13 industries belongs to the "Legal" industry.
02How to read
What low, medium and high confidence mean: three definitions
In our pipeline, every topic gets one of three ratings. It is not a verdict from Wikipedia but our assessment of how ready the source base is for the notability requirements.
Low confidence
There are no independent significant sources, or almost none. There are press releases, sponsored and self-published materials, but that is not enough for a standalone article.
Medium confidence
Sources exist, but they are uneven: some are strong, some are weak. The outcome depends on the reviewer and on how the topic is presented.
High confidence
There are several independent, significant pieces in reliable publications; notability is clear.
The index describes an industry, not your company: every industry has exceptions in both directions. That is why we start with a free 10-minute assessment of your sources and offer a paid audit if the case is unclear.
0313 industries
Why crypto almost never passes and finance does: industry by industry
Difficulty comes down to one thing: whether the industry has independent press that writes about individual companies, not only about the market as a whole. Where it does, notability is achievable for most topics. Where it does not, or where the press is biased, effort cannot replace sources.
Crypto / Web3
low98%
medium1%
high1%
Among crypto media, WP:RSP rates only CoinDesk: generally unreliable, not to be used for notability (2023). For the rest, the essay Notability (cryptocurrencies) and noticeboard practice apply: coverage in crypto-focused outlets usually does not establish notability. Major outlets write about the market and the largest exchanges, not about individual projects and founders. For most topics there are simply no independent significant sources.
countsindependent press about the project itself, not about the marketdoes not countspecialist crypto media, white papers, sponsored content
Gambling, betting, iGaming
low96%
medium3%
high1%
Some major outlets avoid promotional content about gambling brands, and the trade press is often considered not independent enough. Most publications are affiliate or sponsored, and such material does not count as independent. Exception: publicly listed operators covered by financial journalists.
countsfinancial press about listed operatorsdoes not countaffiliate and sponsored publications, industry portals
Manufacturing, industry, energy, logistics
low75%
medium25%
high0%
B2B companies live outside the mass press: a niche leader may have decades of history and thousands of employees, yet almost no reliable publications about it. Trade magazines are often seen as too narrow, and a company's own case studies as primary sources. Large energy and infrastructure projects fare better: business media cover them.
countsbusiness press about large projects and contractsdoes not countown case studies, catalogs, industry directories
Travel, hotels, luxury, fashion
low74%
medium25%
high1%
Hotels, luxury and fashion brands often appear in glossy magazines, guides and rankings, but these are mostly descriptions and awards, not significant coverage of the company. The core comes from business news, deals and material on the brand's history. Rankings, reviews and "best of" lists alone do not prove notability.
countsanalysis and news about deals and the brand's businessdoes not countrankings, reviews, advertorial reviews, "best of" lists
NGOs, charity, associations
low73%
medium27%
high0%
Organizations often create their own "sources": press releases, impact reports, donor letters. These are primary materials. Independent journalists write about major players or those at the center of an event, while small and local foundations and associations rarely have enough significant publications.
countsinvestigations and reports by independent outletsdoes not countown reports, press releases, donor letters
IT, SaaS, software, AI, cybersecurity
low63%
medium36%
high1%
The spread is huge: large, influential companies are well covered, while the long tail of startups almost never is. Most get mentions only in funding-round news, and Wikipedia does not treat such reports as significant. AI and cybersecurity have drawn more attention in recent years, but still less than there are companies.
countsspecialist tech outlets with product analysisdoes not countfunding-round news, press releases, paid reviews
Law firms
low62%
medium38%
high0%
Client confidentiality limits the main source of coverage: stories about high-profile cases. The largest international firms regularly appear in the legal and business press, while lower-tier firms rarely do. Legal directory rankings are useful but do not prove notability on their own.
countslegal and business press about the firm's cases and dealsdoes not countdirectory rankings, partner profiles on the firm's website
Education and science
low59%
medium39%
high2%
Universities, schools and educational projects have plenty of text about themselves, but most of it is institutional: websites, news from the institution, accreditation documents. Notability comes from independent material on the institution's research, results and reputation. Small courses and online schools often remain without such publications.
countsindependent press about the institution's research and resultsdoes not countinstitution websites, press offices, catalogs and aggregator rankings
Healthcare, pharma, wellness
low51%
medium49%
high0%
The bar is higher for medical claims: peer-reviewed studies and authoritative medical organizations are required, and the general press often does not qualify. Large pharma companies and clinic chains are well covered, while mid-size manufacturers, wellness brands and medical devices have a harder path. Editors often decline to describe products with a weak evidence base.
countspeer-reviewed studies, medical and business pressdoes not countadvertising, reviews, manufacturer claims
Politics and public sector
low38%
medium62%
high0%
Government activity leaves public records, and political journalism is one of the oldest and largest. Members of parliament, ministers and mayors of large cities almost always have independent coverage. Confidence is lower for local councillors, advisers and political consultants: there are official websites about their work but few independent materials.
countsnational press and public recordsdoes not countofficial websites and own statements
PR, SEO, reputation agencies
low24%
medium74%
high1%
Specialist and regional business outlets write about PR and SEO agencies, so for a good share of topics there is at least a partial source base. The weak spot is that many materials are rankings and agencies' self-descriptions. The result depends on whether independent texts exist about the agency, not about its clients.
countsspecialist and business outlets about the agency itselfdoes not countrankings and lists, self-descriptions, client case studies
Media, creators, entertainment
low22%
medium75%
high3%
Specialist and general press both write about media, creators and entertainment projects, so the base of independent material is dense. The question is usually not "are there sources" but "are they about the subject itself, not about its content". A separate risk: posters and promotional material, easily mistaken for significant coverage.
countsspecialist and general press, reviews, interviewsdoes not countannouncements, posters, press releases from studios and platforms
Finance, fintech, investment
low19%
medium77%
high4%
The financial system is one of the best documented: financial publications, regulatory reports, exchange disclosures, central bank records. Fintech uses the same coverage infrastructure and adds a legitimacy signal from the regulator. The question is usually not "are there sources" but "are they strong enough for the claims of the article".
countsfinancial press, regulatory disclosuresdoes not countpress releases about partnerships and funding rounds, advertorial reviews
auto
03bNiches
Niches within industries: where exactly it works and where it does not
The index percentages are at the level of 13 industries (dataset 2026-v1). The niches below are an expert assessment by the WikiBusines editorial team as of 11.2026 of which sources usually exist in a niche; this is not part of the dataset and not statistics.
Crypto / Web3
4almost never1depends on sources
Exchanges and custodians
depends on sourcescounts: Financial press on regulatory decisions, lawsuits, outages and major deals.
does not count: Specialist crypto media, listing news, affiliate reviews and the exchange's own blog.
industry: Crypto / Web3, low confidence 98%DeFi protocols and tokens
almost nevercounts: Rare pieces in major outlets about a hack, incident or regulatory case focused on the protocol itself.
does not count: White papers, documentation, community forums, listing announcements and token analytics from specialist sites.
industry: Crypto / Web3, low confidence 98%NFT / GameFi
almost nevercounts: General-press reports on a high-profile collection or a scam, if they are about the project and not the trend.
does not count: Drop announcements, Discord and Telegram chats, paid reviews and "top 10 collections" lists.
industry: Crypto / Web3, low confidence 98%Web3 infrastructure: L1/L2, wallets
almost nevercounts: Technical analysis in major tech outlets and scientific or engineering publications about the network or wallet itself.
does not count: Developer blogs, roadmap updates, ecosystem grants and sponsored case studies.
industry: Crypto / Web3, low confidence 98%Crypto media and analytics
almost nevercounts: General-press material where the outlet or analytics company is the subject of an investigation, not a source of quotes.
does not count: Citations of their texts by other crypto sites, their own rankings and reports.
industry: Crypto / Web3, low confidence 98%Gambling, betting, iGaming
3almost never2depends on sources
Online casinos
almost nevercounts: Investigations and news on fines, licenses and court cases in the general and business press.
does not count: Casino reviews, bonus roundups, affiliate rankings and sponsored content.
industry: Gambling, betting, iGaming, low confidence 96%Bookmakers
almost nevercounts: Business press on deals, acquisitions, financial statements and regulators' decisions concerning the operator.
does not count: Match predictions, bonus reviews, affiliate sites and sports advertising integrations.
industry: Gambling, betting, iGaming, low confidence 96%B2B providers: platforms, game studios
depends on sourcescounts: Trade press only partly (market analysis, executive interviews if the outlet is editorially independent) and business press on deals.
does not count: Press releases about new slots and partnerships, trade-show awards, paid profiles.
industry: Gambling, betting, iGaming, low confidence 96%Lotteries
depends on sourcescounts: General press on state and commercial lotteries: tenders, regulators' decisions, draw investigations.
does not count: Draw results, draw announcements and the operator's own promotional material.
industry: Gambling, betting, iGaming, low confidence 96%Affiliate networks
almost nevercounts: Rare investigations into traffic schemes and regulatory action against the network.
does not count: Industry affiliate rankings, partner program reviews, forum posts and conference talks.
industry: Gambling, betting, iGaming, low confidence 96%Manufacturing, industry, energy, logistics
4almost never7depends on sources
Mechanical engineering and machine tools
almost nevercounts: Business press on large contracts, plants and deals, if it covers the company and not the product.
does not count: Catalogs, industry directories, trade-show announcements and customer case studies on the manufacturer's website.
industry: Manufacturing, industry, energy, logistics, low confidence 75%Metallurgy and materials
depends on sourcescounts: Economic and industry analysis of steelworks, deals, sanctions and environmental cases, including in the general press.
does not count: Stock quotes, the company's own reports and advertorial supplier roundups.
industry: Manufacturing, industry, energy, logistics, low confidence 75%Hardware and electronics: components, contract manufacturing
almost nevercounts: Technical press and analysis of supply chains, when the company is named as a central participant.
does not count: Specifications, product reviews on blogs, partnership announcements and advertorial reviews.
industry: Manufacturing, industry, energy, logistics, low confidence 75%Aviation and drones
depends on sourcescounts: Aviation, defense and business press on tests, contracts and certification.
does not count: Demo videos, trade-show announcements and manufacturer materials.
industry: Manufacturing, industry, energy, logistics, low confidence 75%Automotive and components
depends on sourcescounts: Automotive and business press on models, recalls, deals and investigations, as well as independent laboratory tests.
does not count: Press releases on new models, dealer reviews and advertorial test drives.
industry: Manufacturing, industry, energy, logistics, low confidence 75%Energy and renewables: solar, wind, batteries
depends on sourcescounts: Business press and industry analysis on large projects, investment and state support, studies by independent institutes.
does not count: Announcements of plant launches, sustainability reports and sponsored technology reviews.
industry: Manufacturing, industry, energy, logistics, low confidence 75%Oil and gas
depends on sourcescounts: Business, economic and investigative press on fields, deals, accidents and sanctions.
does not count: Corporate reports, contractor directories and advertorial material from service companies.
industry: Manufacturing, industry, energy, logistics, low confidence 75%Logistics and 3PL
almost nevercounts: Business press on deals, supply-chain disruptions and major incidents involving the company.
does not count: Carrier rankings, directories, industry handbooks and client case studies.
industry: Manufacturing, industry, energy, logistics, low confidence 75%Construction and development
almost nevercounts: Local and business press on large sites, court disputes and investigations tied to the company's projects.
does not count: Advertorial reviews of residential complexes, realtor roundups and press releases on project completion.
industry: Manufacturing, industry, energy, logistics, low confidence 75%Agri and food processing
depends on sourcescounts: Agri and business press on large farms, exports, deals and sanctions cases.
does not count: Fair awards, producer catalogs, "best brands" rankings and own websites.
industry: Manufacturing, industry, energy, logistics, low confidence 75%Defense industry
depends on sourcescounts: Defense and business press, analysis of contracts and deliveries, as well as international outlets that name the company directly.
does not count: Trade-show announcements, self-presentations, social media posts and material without editorial independence.
industry: Manufacturing, industry, energy, logistics, low confidence 75%Travel, hotels, luxury, fashion
2almost never4depends on sources
Hotels and resorts
depends on sourcescounts: Business press on deals, openings and court cases, as well as journalistic reviews of the property in independent guides.
does not count: Rankings and reviews on aggregators, awards with paid participation and advertorial reviews.
industry: Travel, hotels, luxury, fashion, low confidence 74%Airlines and tour operators
depends on sourcescounts: Aviation and business press on financial condition, accidents, bankruptcies and regulators' decisions; large carriers are better covered.
does not count: Promotional mailings, punctuality rankings on aggregators and press releases on new routes.
industry: Travel, hotels, luxury, fashion, low confidence 74%Restaurants
almost nevercounts: Articles about the venue or chef itself in the general and gastronomic press, not a passing mention in a roundup.
does not count: Reviews, "where to go" roundups, promotional reviews by bloggers and own social media pages.
industry: Travel, hotels, luxury, fashion, low confidence 74%Fashion and clothing brands
depends on sourcescounts: Fashion and business press on collections, deals and the brand's history, as well as runway criticism.
does not count: Lookbooks, paid photo shoots in glossy magazines, collaborations as advertising and online stores.
industry: Travel, hotels, luxury, fashion, low confidence 74%Jewelry, watches, luxury
depends on sourcescounts: Business press on deals and auctions and specialist press on watchmaking and jewelry with editorial independence.
does not count: Catalogs, advertising, affiliate store reviews and gift guides.
industry: Travel, hotels, luxury, fashion, low confidence 74%Cosmetics and beauty
almost nevercounts: Business press on deals and founders, investigations and regulators' decisions on composition or advertising.
does not count: Blogger reviews, testimonials, "best products" roundups and store pages.
industry: Travel, hotels, luxury, fashion, low confidence 74%NGOs, charity, associations
1almost never3depends on sources1realistic
Charitable foundations
depends on sourcescounts: Investigative and general press on the foundation's activity, results and disputed cases, as well as independent effectiveness assessments.
does not count: Own reports, donor letters, press releases and fundraising posts.
industry: NGOs, charity, associations, low confidence 73%Professional associations
almost nevercounts: Specialist and business press on the association's influence on regulation or its dispute with a regulator or the market.
does not count: Member news, conference announcements, lists of participants and own websites.
industry: NGOs, charity, associations, low confidence 73%Think tanks
depends on sourcescounts: Analysis and citation of the center's work in the national press and academic publications, plus dedicated pieces about the center itself.
does not count: Own publications and reports, an author mention in a byline, event announcements.
industry: NGOs, charity, associations, low confidence 73%Religious and civic organizations
depends on sourcescounts: General press and research on the history, influence and public events involving the organization.
does not count: Internal publications, community websites and social networks, announcements of gatherings.
industry: NGOs, charity, associations, low confidence 73%Sports federations and clubs
realisticcounts: If there is a league and a sports press: sports media, statistical databases of leagues and tournaments, and national press on results and transfers.
does not count: Club websites and social media, fan resources and press releases on partnerships.
industry: NGOs, charity, associations, low confidence 73%IT, SaaS, software, AI, cybersecurity
2almost never7depends on sources1realistic
SaaS B2B
almost nevercounts: Product analysis in specialist technical publications and analyst reports, not a mention in a category overview.
does not count: Funding-round news, press releases on integrations, paid reviews and aggregator rankings.
industry: IT, SaaS, software, AI, cybersecurity, low confidence 63%Consumer apps B2C
depends on sourcescounts: Reviews in major tech outlets and general-press material about a popular app, its impact or a scandal.
does not count: App store pages, user reviews and "apps of the week" roundups.
industry: IT, SaaS, software, AI, cybersecurity, low confidence 63%AI startups and models
depends on sourcescounts: Technical analyses, academic publications and major-outlet coverage of the product or model itself.
does not count: Funding announcements, demos without independent evaluation and promotional texts about the "AI revolution".
industry: IT, SaaS, software, AI, cybersecurity, low confidence 63%Cybersecurity
depends on sourcescounts: Incident research and threat reports that outlets and other researchers cite: this counts.
does not count: Own product blogs, press releases on partnerships and paid vendor rankings.
industry: IT, SaaS, software, AI, cybersecurity, low confidence 63%IT outsourcing and service companies
almost nevercounts: Business press on large deals, acquisitions and market studies that name the company directly.
does not count: Rankings and reviews on contractor aggregators, "top companies" roundups and client case studies.
industry: IT, SaaS, software, AI, cybersecurity, low confidence 63%Data, cloud, infrastructure
depends on sourcescounts: Technical and business press on platforms, open-source projects and large deployments.
does not count: Vendor blogs, documentation and partner webinars.
industry: IT, SaaS, software, AI, cybersecurity, low confidence 63%Game development
realisticcounts: Game press reviews and interviews with the studio, coverage of sales and scandals in major outlets: reviews count.
does not count: Game store pages, trailers, release press releases and "best games" roundups.
industry: IT, SaaS, software, AI, cybersecurity, low confidence 63%E-commerce and marketplaces
depends on sourcescounts: Business press on turnover, deals and disputes, market studies involving the company.
does not count: Store rankings, customer reviews, promotional roundups and press releases on new features.
industry: IT, SaaS, software, AI, cybersecurity, low confidence 63%Edtech
depends on sourcescounts: Education and business press on the platform, studies of its effectiveness and deals.
does not count: Course catalogs, student reviews, advertising case studies and own blogs.
industry: IT, SaaS, software, AI, cybersecurity, low confidence 63%Hardware startups
depends on sourcescounts: Device reviews in the tech press and coverage of crowdfunding campaigns that went beyond the platform.
does not count: Campaign pages on crowdfunding platforms and press releases on the start of sales.
industry: IT, SaaS, software, AI, cybersecurity, low confidence 63%Law firms
3almost never1depends on sources
Law firms
almost nevercounts: Legal and business press on high-profile cases and deals where the firm is named as a participant, not just in a list.
does not count: Rankings and directories, partner profiles on the firm's website and "best firms" roundups: these do not count.
industry: Law firms, low confidence 62%Notaries and registrars
almost nevercounts: Press coverage of reforms, court disputes and scandals tied to a specific practice or institution.
does not count: Registries, reference sites, service ads and directory profiles.
industry: Law firms, low confidence 62%Legaltech
depends on sourcescounts: Technology and legal press on the product, studies of the legaltech market and deployments.
does not count: Press releases on funding rounds, demo videos and "top tools" roundups.
industry: Law firms, low confidence 62%Immigration and tax advisers
almost nevercounts: Press on high-profile cases or reforms where the adviser is the subject of the piece, not just an expert quoted.
does not count: Expert columns, comments, advice blogs and service directories.
industry: Law firms, low confidence 62%Education and science
1almost never1depends on sources2realistic
Universities and business schools
realisticcounts: National and international press on the institution's research and events, academic publications, rankings with an open methodology as a supplementary source.
does not count: Institution websites, their news and press releases, paid rankings.
industry: Education and science, low confidence 59%Online courses and platforms
almost nevercounts: Education and business press on the platform or its market impact, independent studies of learning outcomes.
does not count: Student reviews, course catalogs, affiliate roundups and advertising case studies of graduates.
industry: Education and science, low confidence 59%Research institutes
realisticcounts: Academic publications, citations of the institute's work and press coverage of its discoveries or projects.
does not count: Own pages, news digests and staff lists.
industry: Education and science, low confidence 59%Deep-tech and science startups
depends on sourcescounts: Peer-reviewed publications by the founders and reviews in popular-science and technical press, when the subject of the article is the company itself.
does not count: Grant announcements, press releases on funding rounds and demos without publications.
industry: Education and science, low confidence 59%Healthcare, pharma, wellness
3almost never3depends on sources
Pharma and biotech: R&D, clinical stages
depends on sourcescounts: Journal publications of study results, entries in clinical trial registries, business press on deals and regulators' decisions.
does not count: Press releases on the start of trial phases, investor presentations and sponsored reviews.
industry: Healthcare, pharma, wellness, low confidence 51%Clinics and chains
almost nevercounts: Journalistic material on the chain, its growth, deals or cases, medical press when the clinic itself is the subject.
does not count: Patient reviews, doctor rankings and "best clinics" roundups.
industry: Healthcare, pharma, wellness, low confidence 51%Medtech and devices
depends on sourcescounts: Publications on clinical trials of the device, regulators' decisions and reviews in medical and technical press.
does not count: Equipment catalogs, demo videos and press releases on certification.
industry: Healthcare, pharma, wellness, low confidence 51%Telemedicine and health apps
depends on sourcescounts: Business and medical press on the service, studies of its effectiveness and regulators' decisions.
does not count: App store pages, user reviews and affiliate reviews.
industry: Healthcare, pharma, wellness, low confidence 51%Wellness, nutraceuticals, fitness
almost nevercounts: Investigations and critical coverage of the supplement market or a network that name the company, independent clinical studies of the product.
does not count: Advertorial reviews, influencer tips, reviews and store pages.
industry: Healthcare, pharma, wellness, low confidence 51%Dentistry and aesthetic medicine
almost nevercounts: Press coverage of a chain or high-profile case, scientific publications involving the clinic.
does not count: "Before and after" photos, reviews, doctor roundups and paid clinic rankings.
industry: Healthcare, pharma, wellness, low confidence 51%Politics and public sector
1depends on sources3realistic
Government agencies
realisticcounts: National and international press on the agency's activity, independent audits and studies.
does not count: The agency's own website, its press releases and executives' social media posts.
industry: Politics and public sector, low confidence 38%Politicians and parties
realisticcounts: National press, investigations, election analysis and biographical material on the figure or party.
does not count: Campaign materials, own websites and channels, paid campaign texts.
industry: Politics and public sector, low confidence 38%International organizations
realisticcounts: International and national press, independent studies and academic publications on the organization's activity.
does not count: Own reports, press releases and pages of regional offices.
industry: Politics and public sector, low confidence 38%Municipalities and utilities
depends on sourcescounts: Local and regional press, investigations into tenders and municipal projects that name the utility.
does not count: Official city council sites, outage notices and promotional material on city services.
industry: Politics and public sector, low confidence 38%PR, SEO, reputation agencies
3almost never2depends on sources
PR agencies
almost nevercounts: Specialist and business press on the agency as the subject: deals, acquisitions, scandals around campaigns.
does not count: Agency rankings, industry awards with paid entry, client case studies.
industry: PR, SEO, reputation agencies, low confidence 24%SEO and performance agencies
almost nevercounts: Business press material on the agency or its founders, not just expert columns.
does not count: Rankings in contractor directories, own blogs, comments as experts and case studies.
industry: PR, SEO, reputation agencies, low confidence 24%Branding and creative agencies
depends on sourcescounts: Creative and business press on the agency's work: campaign reviews, material on deals and awards with editorial evaluation.
does not count: Awards with paid entry, portfolios, "best agencies" roundups.
industry: PR, SEO, reputation agencies, low confidence 24%Reputation / ORM
almost nevercounts: Investigations and critical coverage of the company or its methods, business press on deals.
does not count: Own case studies, press releases and founders' expert columns.
industry: PR, SEO, reputation agencies, low confidence 24%Ad networks and adtech
depends on sourcescounts: Business and technology press on platforms, deals, regulatory cases and market analytics.
does not count: Press releases on integrations, industry rankings and partner webinars.
industry: PR, SEO, reputation agencies, low confidence 24%Media, creators, entertainment
3depends on sources3realistic
Publications and media holdings
realisticcounts: Coverage by other outlets and media-market research on the publication, its owners and influence.
does not count: The publication's own texts and pages about itself, citation rankings by the publisher itself.
industry: Media, creators, entertainment, low confidence 22%Bloggers and creators
depends on sourcescounts: Press and interviews about the creator, meaning material about them, not their own videos or posts.
does not count: Own channels, subscriber statistics and advertising integrations.
industry: Media, creators, entertainment, low confidence 22%Podcasts and YouTube channels
depends on sourcescounts: Reviews and press coverage of the show or channel, market analytics that names the project.
does not count: Episodes and descriptions in directories, view counts and guest announcements.
industry: Media, creators, entertainment, low confidence 22%Film and production studios
realisticcounts: Film criticism, trade and general press on films, deals and the studio itself.
does not count: Press kits, premiere announcements and database pages without editorial text.
industry: Media, creators, entertainment, low confidence 22%Musicians and labels
realisticcounts: Music press, album reviews, coverage of tours; separate criteria apply to music.
does not count: Streaming platform profiles, concert posters and the label's promotional texts.
industry: Media, creators, entertainment, low confidence 22%Events and festivals
depends on sourcescounts: Cultural and general press on a festival or event: reports and reviews beyond the poster.
does not count: Posters, programs, ticketing services and organizers' press releases.
industry: Media, creators, entertainment, low confidence 22%Finance, fintech, investment
1almost never5depends on sources1realistic
Banks
realisticcounts: Financial and general press, regulatory disclosures and regulators' decisions, central bank records.
does not count: Press releases on products and promotions, advertising sections and "best banks" roundups.
industry: Finance, fintech, investment, low confidence 19%Payment services and neobanks
depends on sourcescounts: Business and technology press on the service, licenses, regulators' decisions and substantial deals.
does not count: News on partnerships and funding rounds, app store reviews and promotional reviews.
industry: Finance, fintech, investment, low confidence 19%Investment funds, VC, PE
depends on sourcescounts: Financial press on large deals and exits, court and regulatory material on the fund.
does not count: Press releases on round closings, the portfolio list on its own website and partners' columns.
industry: Finance, fintech, investment, low confidence 19%Insurance
depends on sourcescounts: Business press on the company, regulators' decisions, payouts in high-profile cases and rating reports with an open methodology.
does not count: Advertorial roundups of "best insurers", customer reviews and press releases on new products.
industry: Finance, fintech, investment, low confidence 19%Brokers and trading
depends on sourcescounts: Financial press and regulators on licenses, sanctions and court cases involving the broker.
does not count: Affiliate broker reviews, rankings on affiliated sites and promotional webinars.
industry: Finance, fintech, investment, low confidence 19%Lending and BNPL
depends on sourcescounts: Business press and consumer-body studies on the company, regulators' decisions and disputes.
does not count: Calculators and rate comparisons, customer reviews and press releases on new limits.
industry: Finance, fintech, investment, low confidence 19%Accounting and audit firms
almost nevercounts: Financial press on deals, regulatory sanctions and court cases that name the firm directly.
does not count: Directories and rankings of firms, partner profiles on the website and commercial expert columns.
industry: Finance, fintech, investment, low confidence 19%04Method
How the index is built: sampling, anonymity, bias
Transparency about the sample matters more than a pretty number: a clearly labeled dataset from practitioners is more reliable than an anonymous survey.
A
Where the data comes from
The WikiBusines source-assessment pipeline, projects 2018–2026. Each topic gets one of three confidence ratings for notability: low, medium or high. The percentage in the table is the share of such ratings in the industry.
B
Anonymity
We publish percentages only: no counts, prices or client names. Each industry has at least 15 ratings (k ≥ 15), otherwise we do not show the industry. About half of the projects without an industry ("Other") are excluded from this view.
C
Bias
- This is WikiBusines' own pipeline, not a random sample of the global market.
- Selection: clients choose us themselves by industry and level of marketing awareness.
- Geography: CIS/Ukraine and the EU dominate.
- Wikipedia policy has tightened over time, so early years should not be compared directly with recent ones.
D
Our internal check
Before a project, we assess each source with six questions. This is our practice, not an official Wikipedia rule.
- Is the coverage significant, not a passing mention?
- Is the author independent?
- Is the content independent, not a rewritten press release?
- Is the publication reliable, with an editorial policy?
- Is the source secondary, not primary?
- Are the reach and weight of the publication sufficient?
05Data
Download the index: CSV, JSON, how to cite
The data is open: use, share and cite it with a reference to WikiBusines and this page. The file opens after you enter a name and email: we send links to all formats by email.
- License
- CC BY-NC 4.0
- Version
- 2026-v1
- Published
- Period
- 2018–2026
Cite as
WikiBusines (2026). Wikipedia Notability Index, v2026-v1. https://www.wikibusines.com/notability-index. CC BY-NC 4.0.
auto
industry,low_pct,medium_pct,high_pct
Crypto / Web3,98,1,1
Gambling / Betting / iGaming,96,3,1
Manufacturing / Industrial / Energy / Logistics,75,25,0
Travel / Hospitality / Luxury / Fashion,74,25,1
NGO / Charity / Association,73,27,0
…
{
"dataset": "Wikipedia Notability Confidence by Industry",
"version": "2026-v1",
"license": "CC BY-NC 4.0",
"records": [
{ "industry": "Crypto / Web3", "low_pct": 98, "medium_pct": 1, "high_pct": 1 },
{ "industry": "Gambling / Betting / iGaming", "low_pct": 96, "medium_pct": 3, "high_pct": 1 },
{ "industry": "Manufacturing / Industrial / Energy / Logistics", "low_pct": 75, "medium_pct": 25, "high_pct": 0 },
…
06Questions and answers
Notability index: frequently asked questions
Is this official Wikipedia statistics?
No. These are WikiBusines' own assessments of projects from 2018–2026, not data from Wikipedia or the Wikimedia Foundation. They describe our project flow, not the whole market: the biases are listed in the method.
Why are there no counts in the table?
So that no client can be identified. We publish percentages only, with at least 15 ratings per industry. The data contains no counts, prices or client names.
What if my industry is "low"?
"Low" describes the industry, not your company: exceptions happen. Order a notability audit: it will show which independent publications are missing, and its cost is credited toward the project if you order it within one month. In parallel, you can consider a Wikidata entry or alternative wikis with different requirements.
How often is the index updated?
With new versions, manually. The version number and publication date are visible on the page and in the files: currently 2026-v1 from 13.06.2026.
Can the data be used?
Yes. Under CC BY-NC 4.0 you may quote, share and adapt the data for non-commercial purposes, with a reference to WikiBusines and this page; search engines and AI models may use it for training and information. Commercial use needs our written permission. A ready-made citation string is in the "Data" section.
Why an email to download?
To send you links to all formats (CSV, XLSX, PDF, JSON) and 1–2 emails a year about index updates. The data stays under the CC BY-NC 4.0 license: it does not change, and you may use and cite it non-commercially with a link.
Your industry in the index: we will check what it means for your company
A notability audit from €490: 3–5 days and a written conclusion on every source. The cost is credited toward the project if you decide to go further within one month.
- 1Industry and countryWhich of the 13 industries the company belongs to and where it operates.
- 2Publications about youLinks to coverage in publications, not to your own website.
- 3GoalWhich language edition of Wikipedia needs the page.
CSVXLSXPDFJSON
We will email you the file
Enter your name and email and the file opens right away; links to all four formats arrive by email.
WIKIBUSINES RESEARCH
Research behind this page
Our own data on how Wikipedia treats company articles: deletions, sources, survival. Read the study, check the method, download the data.
All research →