Additionally, this year, Google and Wikimedia officially confirmed a partnership by signing a Memorandum of Cooperation. At the same time, the results of the study published in the journal Nature show that, according to the criterion of reliability at that time, Wikipedia approached the British Encyclopedia, and according to the results of research by consulting agencies, Wikipedia regularly falls into the rating of the most visited websites among Ukrainian users. Due to these facts and numerous other studies, we have no doubts about the reputation and positive attitude towards the encyclopedia as a reliable source of information.
What are the main attributes of a high-quality article on Wikipedia?
Reliability. Authoritative sources of information should prove all information submitted in the article. Otherwise, you are suspected of submitting fake information and paid materials. The reference to the tabloids and other scandal rags will not pass. Referring to private sites/blogs / or writing your own opinion about the subject of the article is a bad idea too, it is useless to hope for publication in Wiki. The rule of a priori trust in the site as a reliable and authoritative source of information doesn’t work with Wikipedia, as it does with other authoritative media. It is an open editing resource. Therefore, the danger of vandalism is constantly present.
Objectivity. Wiki-Community is toxic to praised, paid articles. For them, it's just "spam" that is not beneficial. It is essential to recognize that crafting a truly high-quality article without resorting to puffery is only possible when collaborating with an experienced editor. PR managers and marketers usually fail at the task due to a lack of engagement. The audience can read about the positive aspects of a company or person on a personal website or blog. On Wikipedia, we use only certain confirmed facts about the activities of people and businesses.
Information. Typically, editors are experienced infodiggers; they are well-equipped to work with open-source information to describe a person's or company's activity sufficiently to reveal and confirm the significance of their media presence.
Encyclopedic writing style. Strictness, dryness, and the exact facts hide the idea that the article may be paid material.
Significance. There are a list of general rules that all Wiki editors must keep, in particular regarding the criteria for the significance of individuals or companies. Companies must be mentioned in authoritative, independent secondary sources of information, and small and occasional appearances in secondary sources are not considered sufficient to confirm significance.
For individuals, the list of criteria is much broader and more demanding. In general, Wikipedia allows articles about persons who affected the history by their activities, you can find more thorough rules in a special article.
Therefore, compliance with these criteria of the article will allow you to pass the review process and strict modification of the Wiki Community representatives. This is a beneficial effect on positioning your business in the information space, in particular in search queries. After all, writing and publishing low-quality texts, inexperienced editors not only lose their business but also tarnish the reputation of Wikipedia as a reliable information source and undermine the years of work that the encyclopedia community has invested in the project.