Wikidata is very important to the search results of your business on Google, because optimized Wikidata content will increase the visibility of your brand by placing it on the Google Knowledge Graph. Then, increased visibility will grow your website traffic and customer trust. What are Wikidata and Google Knowledge Graphs, and how do they function?
What is Wikidata? Wikidata is the basis for the Wikimedia family; this is a bank of information about people, enterprises and all themes, concepts or objects. Information posted on Wikidata is shared for editing and open to free use. Wikidata retains information in a structured format, which enables search engines to handle it effectively and makes the information available in all languages.
What are the benefits of Wikidata? Optimized Wikidata content will improve your chances of being ranked higher on the Google search engine results page (SERP) and should be part of any good SEO campaign. In addition to great SEO and placing you on the SERP, well-edited Wikidata content can potentially put you first among these SERPs with the result of the Google Knowledge Graph, which makes your business "hyper-relevant" to user needs.
Google Knowledge Graph Google released its Google Knowledge Graph tool in 2012. According to the Google blog, Knowledge Graph receives data from various sources, such as Wikipedia, Wikidata and the CIA World Factbook. This data is used to understand user search intentions and to respond to search queries directly, as in Google Knowledge Graphs (the information box to the right of search results) or carousels (which appear at the top of the page).
The Google Knowledge Graph is helpful for businesses because they can:
Increase brand awareness
Your business is the first thing a user sees during a search query - it's the most powerful impact on the SERP.
Engage traffic to your website.
According to research conducted by the Advanced Web Ranking team, more than 70% of searches result in an organic click on the first page, and 67% of users click on one of the first five results (Petrescu et al., 2014). This study shows that pages in the top of search results are more reliable and get more clicks.